Set up Brand Guidelines

Teach Humanic your brand voice once, and every campaign it generates will speak in your language, reflect your style, and stay on-message, automatically.

Why this matters: Humanic's AI agents generate emails autonomously. Brand guidelines help you stay in control of tone, positioning, and visual identity without reviewing every single campaign manually.

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How to set up your brand guidelines

Step 1 — Open Brand

From the left navigation, select Library. Then select Brand.

Step 2 — Choose how to add guidelines

Use any of the following options:

• Upload a brand document. Upload a PDF, Word document, PowerPoint, or text file. Humanic extracts the guidelines and saves the original file.

• Learn from a website. Open the assistant and provide your website. It reviews the site and fills in your guidelines.

• Write manually. Start with the template and add your colors, tone, typography, and style preferences.

Step 3 — Review and complete your guidelines

Check that the guidelines reflect your brand. Add any missing details, such as audience, messaging rules, and design preferences.

⭐️ Pro tip: When you're working on a campaign, chat with the agent to save reusable MJML blocks like headers and footers for easy usage in future campaigns. These can be found in your library under Components

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What to include

Think of this as a creative brief for your AI team. Here's a basic template to start with:

Create email campaigns (onboarding and newsletter) that welcome new customers, drive product purchase interest, and promote campaigns, offers, and new products. Do not ask follow-up questions; make assumptions independently.

Target audience: [audience]. Core selling point: [value proposition].

Use [Brand] visual identity, including official fonts, colors, and styles. Use a [color] background throughout the email design.

Tailor all copy and tone for [audience]. If writing in English for a non-English-speaking market, ensure the tone is respectful, clean, and precise.

Be specific about your audience

Instead of "professional tone," say "respectful and direct, appropriate for mid-level SaaS marketing managers in North America." The more precise the persona, the more targeted the output.

Define your campaign types

Tell Humanic which emails you create, such as onboarding sequences, newsletters, re-engagement, or promotions. This shapes the campaign structure and cadence.

Include design preferences

Specify color schemes, image preferences, and header or subject-line conventions.

⭐️ Pro tip: Be explicit about what the AI should not do. Negative constraints like "never lead with discounts" or "do not use informal slang" are just as powerful as positive ones.

State what Humanic should avoid. Rules like “never lead with discounts” are as useful as positive guidance.

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What makes strong brand guidelines

Strong guidelines answer three questions.

Who am I talking to? Audience, market, and language preferences.

What do I want to say? Campaign goal, product focus, and core value proposition.

How should it look and feel? Tone, design style, and formatting rules.

Clear guidelines reduce guesswork and improve every campaign.

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Frequently asked questions

What can I upload?

Upload PDF, Word, PowerPoint, or text files. Use brand playbooks, product documents, and style guides.

Can I have different brand guidelines for different campaigns?

The brand guidelines set global defaults. You can override or extend them per campaign by describing your specific requirements directly in the campaign prompt.