# Should I add an unsubscribe link to all of my emails? Transactional emails are generally exempt from including an unsubscribe link. Unlike marketing emails, transactional emails serve a functional purpose, such as account confirmation, password resets, and order confirmations. As a best practice, we recommend telling recipients how to opt out of receiving future email from you if the content is more related to nurturing relationships with your customers, rather than pragmatic, action-oriented emails. Laws enforced by the FTC and GDPR prioritize giving recipients an easy way to give and withdraw their consent to recieving email marketing content. Additionally, not having an option for opting out of emails risks recipients complaining or marking the email as spam, which can hurt your reputation as a sender. To add an unsubscribe link use the prompt box! --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://humanic.gitbook.io/humanic/campaign-execution-and-monitoring/email-deliverability/should-i-add-an-unsubscribe-link-to-all-of-my-emails.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.