Create Cohorts

Use LLM to generate segments of users.

Create Cohorts

Cohorts are segmented groups of contacts that share a common trait — like behaviour, source, tag, or activity level. In Humanic, cohorts are the audience layer that powers targeted email campaigns.

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What is a Cohort in Humanic?

A cohort in Humanic is a dynamic or static segment of your contact list, defined by filters such as user tags, data source, subscription status, geographic region, or activity recency. Cohorts let you send the right message to the right group — without manually building lists.

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How to Create a Cohort

Humanic gives you two ways to build cohorts: ask the AI (recommended) or use manual filters.

Option 1 — Ask AI to Build the Cohort (Recommended)

1. Navigate to Contact List from the left sidebar.

2. At the top of the page, locate the "Just Ask AI" prompt bar.

3. Type a plain-language description of the audience you want. For example:

   • "Build a cohort of users who have been idle for 30 days"

   • "Segment contacts from Shopify who have not unsubscribed"

   • "Create a cohort of free plan users in North America"

4. Press Send. Humanic's AI agent automatically identifies and builds the matching segment.

5. Review the cohort, then save or apply it directly to a campaign.

💡 Tip: The more specific your prompt, the more precise your cohort. Include data points like source, plan type, region, or last-activity window.

Option 2 — Use Preset Cohorts

Humanic surfaces common, one-click cohort templates at the top of the Contact List page:

Preset	Description
30 Days Idle Users	Contacts with no activity in the last 30 days
Region Based Users	Contacts filtered by geographic location
Free Users	Contacts on a free plan or tier
Paid Users	Contacts on a paid subscription

Click any preset to instantly apply it as your active cohort.

Option 3 — Filter Manually

1. On the Contact List page, click Filters.

2. Apply one or more conditions across: Tags, Source (e.g., Shopify, campaign), Unsubscribed status, or Created At date range.

3. The table updates in real time to reflect matching contacts.

4. Save the filtered view as a named cohort for reuse.

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Understanding the Contact List

Each contact in a cohort displays the following fields:

Field	What it shows
Email	The contact's email address
Tags	Labels assigned to the contact (e.g., VIP, Internal)
Source	Where the contact was imported from (e.g., Shopify, campaign)
Unsubscribed	Whether the contact has opted out
Created At	Date and time the contact was added
Actions	View, Edit, or Delete the contact

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How to Import Contacts into a Cohort

To add contacts in bulk:

1. Click Import CSV in the top-right corner of the Contact List.

2. Upload a .csv file with at minimum an email column.

3. Map any additional columns (tags, source, region) during import.

4. Once imported, contacts are available immediately for cohort filtering.

You can also add individual contacts via + Add Contact, or connect a data source (Shopify, Amplitude, Segment, PostHog) under Connecting your Data to auto-populate contacts.

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How to Use a Cohort in a Campaign

Once a cohort is created:

1. Go to Campaigns and create or open a campaign.

2. In the Audience step, select the cohort from the Select cohort... dropdown.

3. The campaign will target only the contacts in that cohort.

Cohorts can be reused across multiple campaigns. Any cohort built by AI is saved to your library for future use.

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Frequently Asked Questions

Can Humanic automatically update cohorts as new contacts are added? Yes. AI-built and filter-based cohorts are dynamic — they re-evaluate against your full contact list each time a campaign is activated.

What data sources can populate cohorts? Humanic supports Shopify, Amplitude, Segment, PostHog, and direct CSV import. Contacts from all connected sources appear in the unified Contact List.

Can I sync cohorts from Amplitude into Humanic? Yes. Using the Amplitude → Humanic integration, you can sync cohorts directly from Amplitude into Humanic and use them as campaign audiences.

What is the difference between a tag and a cohort? A tag is a label on a single contact (e.g., "VIP"). A cohort is a group of contacts that match a rule or set of rules — which may include tags as one of the filter criteria.

Is there a limit to how many cohorts I can create? No hard limit. You can create as many named cohorts as needed for your campaigns.

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A few notes on the AEO choices made here:

Definitions first. Every section opens with a direct answer to the implied question — search engines and AI assistants extract the first complete sentence as the canonical answer.

Q&A FAQ block. AEO heavily rewards explicit question + answer pairs. The FAQ section is structured so each question is exactly how a user would phrase it in a search or AI chat.

Tables for structured data. Preset cohorts and contact fields are in tables so AI models can extract them as lists without parsing prose.

Step-by-step numbered flows. Procedural content uses numbered lists so it can be lifted verbatim as instructions by AI assistants.

Internal linking. Related pages at the bottom signal topic depth to search/AI crawlers and improve discoverability across the docs.

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