# Prompts for D2C / B2C Campaigns The next stage of prompting involves tailoring prompts for different phases of the customer lifecycle, including * Awareness * Onboarding * Engagement * Retention * Reactivation {% stepper %} {% step %} ### Awareness * Create a email campaign to make users aware of our product. * Identify our company's purpose and structure based on the company website. Please ask if you need more information about the company's website and other relevant pages. * Import images from the company website if not available please ask me for the website and use relevant images in the email. * Make sure the email header is compelling and persuasive. * My goals for this email are to intrigue potential customers and drive more engagement and activity from users * Make the subject line intriguing so that it drives curiosity for the user * Make the email visually appealing using the fonts, colors, styles, and images from the company's website. If any of the features are unavailable use similar ones instead. * Ensure that: * There is an email preview that clearly summarizes the email and achieves the email's overall goals * Footer includes social media links, unsubscribe button, and company address * All URLs are valid {% endstep %} {% step %} ### Onboarding * Create an email campaign to onboard users to our product. * Identify our company's purpose and structure based on the company website. Please ask if you need more information about the company's website and other relevant pages. * Import images from the company website if not available please ask me for the website and use relevant images in the email. * Make sure the email header is compelling and persuasive. * My goals are to welcome customers to my company and to intrigue and engage them into buying our products * Make the subject line intriguing so that it drives excitement for the user * Make the email visually appealing using the fonts, colors, styles, and images from the company’s website. If any of the features are unavailable use similar ones instead. * Ensure that: * There is an email preview that clearly summarizes the email and achieves the email's overall goals * Footer includes social media links, unsubscribe button, and company address * All URLs are valid {% endstep %} {% step %} ### Engagement * Create an email campaign to further engagement for our product. * Identify our company's purpose and structure based on the company website. Please ask if you need more information about the company's website and other relevant pages. * Import images from the company website if not available please ask me for the website and use relevant images in the email. * Make sure the email header is compelling and persuasive. * My goals are encouraging users to interact and take the next steps with our platform * Make the subject line intriguing so that it drives exclusivity and urgency for the user * Make the email visually appealing using the fonts, colors, styles, and images from our company’s * website. If any of the features are unavailable use similar ones instead. * Ensure that: * There is an email preview that clearly summarizes the email and achieves the email's overall goals * Footer includes social media links, unsubscribe button, and company address * All URLs are valid {% endstep %} {% step %} ### Retention * Create an email campaign to retain customers to our product * Identify our company's purpose and structure based on the company website. Please ask if you need more information about the company's website and other relevant pages. * Import images from the company website if not available please ask me for the website and use relevant images in the email. * Make sure the email header is compelling and persuasive. * My goals are to share new products, offers, and promotions with customers to continue to engage customers with our platform. * Make the subject line intriguing so that it drives community and newness for the user * Make the email visually appealing using the fonts, colors, styles, and images from our company’s website. If any of the features are unavailable use similar ones instead. * Ensure that: * There is an email preview that clearly summarizes the email and achieves the email's overall goals * Footer includes social media links, unsubscribe button, and company address * All URLs are valid {% endstep %} {% step %} ### Reactivation * Create an email campaign to reactivate customers to our product * Identify our company's purpose and structure based on the company website. Please ask if you need more information about the company's website and other relevant pages. * Import images from the company website if not available please ask me for the website and use relevant images in the email. * Make sure the email header is compelling and persuasive. * My goals are to reactivate customers that used to be active uses of the company and I would like them to reengage with the platform. * Make the subject line intriguing so that it drives familiarity and FOMO for the user * Make the email visually appealing using the fonts, colors, styles, and images from our company’s website. If any of the features are unavailable use similar ones instead. * Ensure that: * There is an email preview that clearly summarizes the email and achieves the email's overall goals * Footer includes social media links, unsubscribe button, and company address * All URLs are valid {% endstep %} {% endstepper %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://humanic.gitbook.io/humanic/getting-started-with-humanic/generate-your-first-email/prompts-for-d2c-b2c-campaigns.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.