# Importing Existing Email Content

If you have emails you have already built and sent — in Mailchimp, Klaviyo, Customer.io, or any other tool — you can bring them into Humanic and use them as the starting point for AI-generated campaigns. You do not need to start from scratch.

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### Why import existing content

Importing existing emails gives Humanic a concrete reference point for your brand voice, design style, and messaging approach. Rather than describing your preferences through brand guidelines alone, you show the AI exactly what your best work looks like — and it builds from there.

This is particularly useful when switching to Humanic from another platform, when onboarding the AI to an established brand with a defined visual identity, when you want to replicate the structure and tone of a past campaign that performed well, or when you have a set of approved email templates your team needs to stay consistent with.

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### How to import existing email content

**Step 1 — Get the HTML of your existing email**

Most email platforms allow you to export or view the raw HTML of any email you have built. In Mailchimp, go to the email editor and use the export or view source option. In Klaviyo, open the email template and access the HTML editor. Save or copy the full HTML code of the email you want to import.

**Step 2 — Open a new campaign in Humanic**

Start a new campaign from the Humanic dashboard as you normally would.

**Step 3 — Paste or reference the content in your prompt**

In the prompt box, paste the HTML of your existing email or describe it clearly and instruct Humanic to use it as a reference. For example:

"Here is the HTML of our best-performing welcome email. Use the structure, design style, and tone as the foundation for a new onboarding sequence targeting users who signed up but haven't completed setup."

Alternatively, if your email is publicly accessible at a URL, you can provide the URL and ask Humanic to reference the design and content from that page.

**Step 4 — Instruct Humanic on what to keep and what to change**

Be explicit about which elements you want to preserve and which you want Humanic to update. For example:

"Keep the header layout and color scheme. Rewrite the body copy to focus on the value of completing onboarding. Update the CTA to link to the onboarding checklist."

**Step 5 — Review and refine**

Humanic will generate a new email using your imported content as the reference. Review the output and use follow-up prompts or micro-editing to refine any elements that need adjustment.

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### What Humanic learns from imported content

When you import existing emails, Humanic extracts and applies several things: your visual design patterns including color palette, layout structure, and button style; your tone of voice and copy style; your typical email length and structural conventions; and the types of calls to action your brand uses.

This learning compounds with your brand guidelines. The more context Humanic has about your established style — through both imported content and written guidelines — the less correction each new campaign requires.

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### Tips for getting the most from imports

Import your best-performing emails, not just any email. The AI will replicate what you give it — so give it examples of the emails that actually worked.

If you are migrating from another platform, import two or three representative emails rather than one. Variety gives Humanic a broader picture of your design range and tone flexibility.

After importing, always review the output against your brand guidelines before sending. Imported content gives the AI a strong starting point, but it still benefits from an iteration pass to sharpen the specifics for the new campaign goal.


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