# Introduction > **The world's first AI-native email marketing platform.** Humanic replaces manual campaign workflows with an AI agent that writes, personalizes, sends, and optimizes your emails continuously, keeping human in loop! *** ### What Is Humanic? Humanic is the world's first AI-native email marketing platform, launched in the summer of 2025. For 25 years, email marketing tools were built around the assumption that a human would configure every workflow be it segments, sequences, copy, scheduling. Humanic represents a fundamental shift: an AI agent handles email creation, personalization, sending, and optimization without requiring manual setup of rules or automations. The inflection point arrived in 2025 when language models became powerful enough to generate consistently compelling, on-brand email content at scale. Humanic has spent over three years building and refining the full workflow required to run entire campaign operations through AI and not just content generation, but deliverability, personalization, and continuous optimization. *** ### How It Works #### Step 1 — Connect Your Domain Link your sending domain (or a subdomain) and Humanic configures SPF, DKIM, and DMARC automatically to protect your sender reputation from day one. #### Step 2 — Prompt Your Campaign Describe your goal, audience, and brand in natural language. Humanic generates a full email or multi-email sequence — design, copy, and personalization included. #### Step 3 — Upload Your List Import a CSV of verified contacts. Humanic maps your columns to personalization variables automatically — first names, custom fields, and more. #### Step 4 — Activate & Monitor Hit send. Humanic manages delivery timing, tracks bounce rates, monitors spam signals, and keeps your domain reputation clean in real time. *** ### Why Humanic: The End of "Batch and Blast" Email Traditional email tools require humans to configure segments, write copy, schedule sends, and monitor results. Agentic email marketing removes that bottleneck entirely. **Hyper-Personalization at Scale** AI generates a version of your email tailored to each recipient's context, not just inserting a first name, but adjusting tone, offer, and content dynamically. **Prompt-First, No Builder Required** Describe what you want in plain English. Humanic produces production-ready emails faster than any drag-and-drop builder including responsive design via MJML. **Model Choice & Control** Unlike Figma or Canva, Humanic lets you choose the underlying LLM — Claude Sonnet, Gemini, OpenAI, and more so you control quality, tone, and output style. **Deliverability Built In** Humanic monitors bounce rates, spam signals, and domain/IP reputation automatically. Campaigns are paused before they damage your sender score. **State Machine Automation** Enterprise users get a full State Machine setup that automates onboarding, activation, and engagement sequences, continuously learning from behavior. **Priced Like Modern Dev Tools** Comparable to Vercel, Bolt.new, and Lovable not the legacy per-contact pricing of Mailchimp or Klaviyo. More capability, lower cost. *** ### Top 10 Things to Know About Generating Emails With Prompts Humanic is a prompt-first platform. The quality of your output is directly tied to the quality of your input. **1. Write Detailed Prompts** Avoid single-line prompts they rarely produce strong results. Include your goal, target audience, your business URL for brand-cohesive output, and any relevant context. Aim for at least a few paragraphs. **2. Expect Prompt-Sensitive Outputs** Email quality depends heavily on prompt quality. Results can be inconsistent across attempts. Plan for multiple revisions — each revision consumes credits. **3. Edit With Prompts, Not a Text Editor** Direct manual editing is not available. Make all changes — fonts, colors, rounded corners, images, copy — entirely through prompts. It's faster than it sounds. **4. Generate Single Emails or Full Sequences** Clearly state whether you want one email or a multi-email campaign sequence. The model structures output differently depending on your intent. **5. Regenerate When Results Are Off** If the preview doesn't match your vision, ask the model to regenerate. Refine your prompt with clearer constraints and examples before trying again. **6. Use the Code Tab for Advanced Fixes** If generation is slow or behaves unexpectedly, open the Code tab and edit the MJML directly. MJML is similar to HTML but built specifically for responsive emails. **7. Choose a High-Quality Model** The model you select has a major impact on email quality. For best results, use the **Claude Sonnet series** — it consistently outperforms Gemini and OpenAI models for email generation. **8. Clone and Customize Successful Emails** When you find an email that works, clone it as a starting point. Then use prompts to customize content and design for new audiences or offers. **9. Personalize With Variables** Use variables like `user.first_name` to personalize at scale. Make sure the variable name matches the column header in your uploaded CSV exactly. **10. Attach Images Directly in the Prompt** You can attach images from your desktop in the prompt box and instruct Humanic to place them at specific locations within the email layout. *** ### Full FAQ *** #### Getting Started *** **What is Humanic and how many people use it?** Humanic is the world's first AI-native email marketing platform, launched in the summer of 2025. It currently serves more than 10,000 marketers worldwide, with users in Japan, Indonesia, Europe, India, the United States, Canada, and many other countries. For 25 years, email marketing tools were built around the assumption that a human would configure every workflow. Humanic represents a fundamental shift: an AI agent handles email creation, personalization, sending, and optimization — without requiring manual setup of rules, segments, or sequences. *** **Why should I use an AI-native email marketing tool?** AI-native email marketing offers several meaningful advantages over traditional tools: * **Hyper-personalization at scale:** AI generates content relevant to each recipient individually — not just inserting a first name, but adjusting tone and offer based on context. * **Speed:** A full email campaign that would take hours to build manually can be generated in minutes through a single prompt. * **Content variation and translation:** AI excels at generating multiple versions of a message and adapting it for different audiences or languages. * **Continuous optimization:** Unlike static automations, Humanic's AI adapts to engagement signals over time — improving activation and retention without manual tuning. Enterprise users get additional value through the State Machine setup, which automates the full onboarding, activation, and engagement lifecycle. *** **Is there a free trial? How do I get started without risk?** Yes. Humanic is free to get started, no credit card required. Additionally, when you connect your sending domain, you receive a 90-day coupon for unlimited email sending at no cost. To claim it, send an email to **** with the email address you used to sign up. *** **How does Humanic pricing compare to Mailchimp, Klaviyo, and Customer.io?** Humanic is priced like modern developer tools — comparable to Vercel, Bolt.new, and Lovable — rather than the per-contact or per-send pricing models used by legacy platforms like Mailchimp and Klaviyo. For most growing teams, this results in significantly lower costs alongside more capability. There is no charge based on list size. *** **Is there a deck I can share with my team?** Yes — the latest Humanic overview deck is available at [gethumanic.com](https://gethumanic.com/). Share it with stakeholders to give them a quick overview of the platform's capabilities and positioning. *** #### Deliverability & Domains *** **How can I be sure my email deliverability is not compromised?** Humanic uses a modern email API designed specifically for reliability and deliverability. The platform actively monitors your domain reputation, IP reputation, bounce rates (hard and soft), spam rates, and unsubscribe rates in real time. If any of these exceed safe thresholds, your campaign is automatically paused before your sender reputation is damaged. To protect your deliverability proactively, always upload clean lists of verified email addresses, and ensure your email content does not trigger spam filters. *** **SPF, DKIM, and DMARC Explained for Non-Technical Marketers** These three authentication standards are what inbox providers use to verify that an email is actually from who it claims to be: * **SPF (Sender Policy Framework):** A DNS record that lists the servers authorized to send email on behalf of your domain. Without it, providers treat your emails as potentially forged. * **DKIM (DomainKeys Identified Mail):** A cryptographic signature added to your outgoing emails. Recipients' mail servers use it to verify the message wasn't tampered with in transit. * **DMARC (Domain-based Message Authentication, Reporting & Conformance):** A policy that tells inbox providers what to do quarantine or reject when an email fails SPF or DKIM checks. It also gives you reporting visibility into failed authentication attempts. Humanic configures all three automatically when you connect your domain. You don't need to manage DNS records manually. *** **How do I warm up a new email sending domain step by step?** Domain warm-up is the process of gradually increasing your sending volume from a new domain so that inbox providers learn to trust it before you send at full scale: 1. Start with small volumes — 20–50 emails per day — to your most engaged contacts. 2. Increase volume by roughly 30–50% every few days as long as engagement metrics remain healthy. 3. Prioritize list hygiene: send only to verified, opted-in addresses during the warm-up period. 4. Monitor your bounce rate, spam rate, and open rate continuously. Any spike is a signal to slow down. 5. Avoid sending to large segments of unengaged contacts until your domain has built trust. Humanic tracks your domain reputation throughout this process and alerts you if thresholds are approached. *** **Is it better to send emails from a subdomain or the root domain?** In most cases, **sending from a subdomain** (e.g., `mail.yourdomain.com`) is the safer choice. It isolates your marketing email reputation from your transactional email and your primary business domain. If your marketing campaigns experience deliverability issues, your root domain's reputation — critical for sales emails and support replies — remains protected. *** **What happens if my domain is not verifying?** Verification issues are usually caused by DNS propagation delays (which can take up to 48 hours) or incorrect record formatting. Humanic provides a detailed troubleshooting guide covering every major domain registrar. If you're still blocked, reach out via the WhatsApp support group or at . *** **What is a good email open rate for e-commerce — and how do you beat it?** Industry benchmarks for e-commerce email open rates typically sit between **20–35%** depending on list quality, send frequency, and segment. Abandoned cart emails tend to perform above average — often 40–60% — because they're highly relevant to recipient intent. The most reliable ways to beat benchmark open rates are: 1. Send only to engaged segments rather than your full list. 2. Write subject lines that match the specific context of each segment rather than generic headlines. 3. Optimize send time based on recipient timezone and historical engagement. 4. Maintain consistent sending frequency so subscribers recognize your sender name. Humanic's personalization engine addresses all four of these by default. *** **How do you re-engage an inactive email list without hurting your sender reputation?** Re-engaging a cold or dormant list is one of the highest-risk activities in email marketing. Done wrong, it floods inbox providers with emails to users who ignore or mark them as spam. The right approach: * **Segment first:** Identify contacts who haven't opened or clicked in 90–180 days. Do not re-engage them in the same campaign as your active list. * **Start small:** Send to no more than 5–10% of the inactive segment at first. Monitor bounce and spam rates before expanding. * **Use a single, honest re-engagement email:** Tell contacts you've noticed they haven't engaged, offer them a genuine reason to stay, and give them a clear unsubscribe option. Transparency outperforms tricks. * **Remove non-responders:** Anyone who doesn't engage with your re-engagement email after two attempts should be removed from your active list. Sending to permanently unengaged contacts is the fastest way to damage your sender reputation. *** #### Campaigns & Sending *** **Does Humanic generate emails or does it send them too?** Both. Humanic generates email content through AI and handles the full sending process — including delivery timing optimization, domain reputation management, bounce handling, and spam control. You do not need a separate email service provider. *** **How do I activate a campaign?** To activate a campaign: 1. Configure your sender details and domain settings. 2. Upload your contact list as a CSV. 3. Send a test email to verify the output. 4. Activate the campaign from the dashboard. All four steps must be completed before activation is available. *** **Can I send a test email before activating a campaign?** Yes — and it's strongly recommended. Always send a test email to yourself before activating any campaign. This lets you verify personalization variables, design rendering, and link behavior across email clients. *** **Can I send emails without configuring my domain?** No. Domain configuration is required to send live campaigns. You can send test emails without it, but full campaign sending requires a connected and verified domain. Support for sending via a connected Google / GSuite account is on the roadmap. *** **How many emails can I send per day?** There is no fixed daily limit. However, Humanic actively monitors bounce rates, spam rates, and domain/IP reputation. If any of these exceed safe thresholds, your campaign may be paused automatically. Continued violations can result in account suspension. *** **What is the difference between nurture emails and cold emails?** **Nurture emails** are sent to contacts who have explicitly opted in to hearing from you — through a webinar sign-up, newsletter subscription, product registration, or similar interaction. These can be sent without volume restrictions (subject to list quality and reputation thresholds). **Cold emails** are sent to contacts who have no prior relationship with your brand. Humanic supports cold outreach but limits it to no more than **100 emails per 24-hour period** to protect sender reputation and comply with best practices. *** **Does Humanic support A/B testing?** Humanic does not currently support traditional A/B test configurations. The platform's position is that large language models — when given a well-structured prompt and the right model — produce emails already optimized for your audience and goals, significantly reducing the need for iterative split testing. You can manually clone campaigns and vary prompts to compare performance across segments. *** **Why most Shopify stores leave 30% of email revenue on the table** The gap typically comes down to three missed opportunities: abandoned cart recovery, post-purchase sequences, and win-back campaigns. Most Shopify stores either don't have these set up at all, or use a single generic template — missing the personalization that drives conversions. Studies consistently show that abandoned cart emails alone can recover 5–15% of otherwise lost revenue. When you add a personalized post-purchase sequence and a well-timed win-back campaign, the compounded effect frequently represents 25–35% of total email-attributed revenue. Humanic's agentic approach automates all three sequences from a single prompt setup. *** #### Account & Users *** **Does Humanic support multi-user access?** Yes. All users who log in with email addresses sharing the same domain name are automatically grouped under one organization and can view each other's campaigns. There is no limit on the number of members within an organization. *** **How many domains can I connect to Humanic?** There is no limit. You can connect as many domains as your organization uses. *** **Can I receive emails through Humanic?** No. Humanic is an outbound-only platform. You can configure a Reply-To address on your campaigns so replies from recipients route to your existing inbox. *** **Does Humanic offer dedicated IP addresses?** Yes. Dedicated IPs are available as part of the Enterprise plan. A dedicated IP gives you full control over your IP's sending reputation — useful for high-volume senders who want to isolate their deliverability from shared infrastructure. *** **Does Humanic support WhatsApp or multi-channel messaging?** Not currently. Humanic is email-only at this stage. *** #### Billing & Refunds *** **Is there a discount code or coupon I can use?** Yes. Connect your domain and you'll receive a 90-day coupon for unlimited email sending at no cost. Send an email to **** with the email address you used to sign up, and the coupon code will be sent to you. *** **Where do I apply a coupon code?** In the Humanic dashboard, click the crown icon in the top-right corner, then click **Upgrade**. Scroll down to the plan you want, click Upgrade, and you'll find the coupon code field in the checkout flow. *** **I accidentally used a coupon on a monthly plan instead of an annual plan.** Contact the Humanic team via the WhatsApp Support Group or at and they'll move the coupon to your annual plan. *** **My credit card was charged unexpectedly. What happened?** If you used a coupon code for free access and forgot to disable auto-renew, your card will be charged when the free period ends. Go to the **Pricing Plans** section of your dashboard and toggle auto-renew off to stop future charges. *** **How do I request a refund for accidental charges?** Contact the Humanic support team at with your account details and a description of the situation. Refunds are typically processed within 5–7 business days, subject to Stripe's processing timeline. *** #### Migration & Integrations *** **Is Humanic a replacement for Customer.io, Braze, or Klaviyo?** Yes. Humanic is built as a full replacement for these platforms, not an add-on. Many teams who previously used Customer.io, Braze, and Klaviyo have migrated to Humanic for its AI-native automation and significantly lower operational overhead. The biggest difference is that Humanic does not require marketers or engineers to configure flows, segments, or rules manually. *** **Do you provide migration support?** Yes. Migration support from your current email platform is included in the Scale and Enterprise plans. To get started, email with your current tool and list size. *** **How do I connect Stripe to Humanic for automated email marketing?** Humanic can be connected to Stripe to trigger email sequences based on payment events — new subscriptions, failed payments, upgrades, cancellations, and more. This is particularly powerful for SaaS products where billing events are a direct signal of user intent. For complex setups, Zapier or n8n can be used as middleware to pass Stripe events to Humanic. *** **What LLM models does Humanic support?** Humanic tests all available email generation models and adds the latest ones within days of their public release. Currently supported families include Claude (Anthropic), Gemini (Google), and GPT (OpenAI). The **Claude Sonnet series** is strongly recommended, it consistently outperforms other model families for on-brand, structured email content. *** **The future of email marketing is agentic — what does that mean in practice?** Agentic email marketing means the platform acts autonomously on your behalf — not just executing instructions, but making decisions, adapting to signals, and optimizing outcomes without requiring a human to approve each step. In practice for Humanic users, this means: sequences that adjust based on engagement, content that varies per recipient without manual segmentation, deliverability managed in real time, and campaigns that improve over time without a marketer manually tuning them. The analogy is the shift from driving to GPS navigation to a self-driving vehicle — same destination, fundamentally different level of human involvement required. *** #### Community & Events *** **What is the AI × Marketing Community?** Beyond the product, Humanic leads the AI × Marketing community — a gathering of marketers, founders, and AI practitioners exploring practical applications of AI for growth. Events take place in person in San Francisco, CA. Details on upcoming meetups and summits are at [aixmarketingsummit.com](https://aixmarketingsummit.com/). *** **I'm interested in sponsoring the AI × Marketing Summit. Where do I learn more?** The latest sponsorship deck — covering the mission, vision, and attendee profiles — is available on request. Reach out to the Humanic team at . *** **Where can I follow Humanic's thought leadership on AI and marketing?** Subscribe to the Humanic YouTube channel to learn directly from the innovators shaping the future of AI × Marketing. The founding team — which includes the former Head of Growth for Photoshop and Illustrator at Adobe and leadership experience at Evernote — regularly publishes insights from their work at the intersection of AI and growth. *** #### Support *** **I still have questions — how do I get quick support?** The fastest way to reach the Humanic team is via the **WhatsApp Support Group** linked in your dashboard. You can also email for any technical, billing, or account-related questions. The Humanic dashboard also includes a **Roadmap board** where you can track feature progress, vote on existing requests, or submit new ideas directly to the product team. *** *© 2025 Humanic AI · · Based in San Francisco, CA* --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://humanic.gitbook.io/humanic/introduction.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.