The Definite Guide to Lifecycle Email Prompting

Creating a high-quality, production-ready email typically requires 8–10 prompts.

If you feel the system didn’t fully understand your request or the output doesn’t meet your expectations, think of it like working with an assistant—provide constructive feedback and ask for a revision to get the desired result.

1. A typical Marketing email has the following structure:

   1. Subject line

   2. Preview Text

   3. Salutation

   4. Header — which needs to be visually compelling and persuasive and on brand

   5. Body Copy — The text needs to be aligned to the goal of the email and suitable for the target audience in the right tone.

   6. Footer — This needs to build trust that the company is legit. Typical links to social media channels, company address and an unsubscribe link is used to build trust.

2. The first step is to import all images into the Content Library. You can do this easily by providing a prompt to import images from the company homepage and other relevant sites, instructing the system to save the appropriate images in the library. Alternatively, if you have access to higher-resolution images, you can upload them directly into the Content Library.

3. Once images are uploaded to the content library, you can prompt the system by describing:

   • The goal of your email

   • Your target audience

   Then, ask the system to:

   • Generate a relevant and compelling subject line

   • Create a persuasive and on-brand email header

   • Produce a matching footer with valid URLs

   • Ensure that fonts and styles align with your homepage for consistent branding

4. Once the first draft is generated, you can choose a different model from the prompt box to review and critique the email. Then, return to the original model and ask it to incorporate the feedback from that critique into a revised version.

If you encounter an error with the model, click the plus button to clear the chat window and submit your prompt again. If the model appears to be hallucinating or doesn’t produce the expected results, you can provide feedback to help improve its responses."

The next stage of prompting involves tailoring prompts for different phases of the customer lifecycle, including

• Awareness

• Onboarding

• Engagement

• Retention

• Reactivation

Below we've listed several prompts for different lifecycle stages that work best with the outputs for the same

Awareness Prompt

Open AI 4.1	Claude
Please generate an engagement newsletter that has a subject, header, preview, visually appealing content, and footer that achieves my company's goal of furthering engagement with our platform ___ Follow all of these instructions until the end of this conversation Plan and layout all steps extensively between each function call My company does ___ and operates on a ___ model My goals are to encouraging users to interact and take the next steps with our platform Identify the color, fonts, and style from the ___ website and use the same or if unavailable use similar ones in the email. Import images from the content library and the __ website to use throughout the email and use the most compelling image as the header. Make the subject line intriguing so that it drives exclusivity and urgency for the user Create an email preview that clearly summarizes the email and achieves the email's overall goals. Ensure that: Footer includes social link, link to unsubscribe button, Address Retrieve the information for the website for the company URL above Ensure all URL’s are valid	Please generate a newsletter to make users aware of our platform: ___ My company name is ___ and we do ___ and we operate on ____ model. Our overall company goal is ____ My goals for this email are to intrigue potential customers and expose them to all functions and products our company offers so they can find something they want to engage with Identify the color, fonts, and style from the ___ website and use the same or if unavailable use similar ones in the email. Import images from the content library and the __ website to use throughout the email and use the most compelling image as the header. Make the subject line intriguing so that it drives curiosity for the user Create an email preview that clearly summarizes the email and achieves the email's overall goals. Ensure that: Footer includes social link, link to unsubscribe button, Address Retrieve the information for the website for the company URL above Ensure all URL’s are valid Whenever you need to perform multiple independent operations invoke all relevant tools simultaneously rather than sequentially Make this a 10/10 email After creating the email, carefully reflect on the content quality and visual appeal and determine optimal next steps in order to improve this email