Campaign Checklist

Must do configurations before activating a campaign

1

Domain is setup correctly

Before sending emails to your contact list, you’ll need to set up your email domain. You can find detailed setup instructions here.

Keep in mind that new domains must be warmed up gradually before sending large volumes of emails. Start small — a few hundred emails per day — and increase your sending volume by about 20% each day.

Sending too many emails too quickly can harm your domain’s reputation, causing your messages to land in spam folders instead of inboxes.

2

Sender Email and Name is correct.

Ensure that the sender email address is correctly set, including the appropriate name and the company's primary domain. Using alternate or sister domains can increase the likelihood of your email being flagged as spam.

3

Unsubscribe Link is present

The unsubscribe link is clearly visible and fully functional. You can manage the global settings for the unsubscribe link in the Settings tab on the left navigation menu.

4

Send Test Email

Be sure to send a test email to yourself and review it thoroughly for broken links, fonts, styling, and spacing. Also, double-check that all social media links and the unsubscribe button in the email footer redirect to the correct web pages.

5

Who to send?

The system provides several ways to define which users should be included in an email campaign. The easiest option is uploading a .csv file with user data.

For more advanced segmentation, you can connect your Data Warehouse, Segment, or Amplitude and many other tools to dynamically select the right users for each campaign. See Data Integrations and get in touch at [e-mail]