Measuring Impact
How do I measure success?
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How do I measure success?
Last updated
Was this helpful?
Each campaign has a specific goal, such as converting free users to paid. To achieve this goal, a set of email sequences are automatically generated by the agents to drive user activation, adoption, and re-engagement of dormant or lapsed users.
The campaign and segmentation agents work together to determine which users have progressed from one milestone to the next. We then calculate the ratio of users that transition from one milestone to the subsequent milestone at each step.
The milestone transitions are considered micro-conversions that are closely monitored and measured. The goal is to optimize these micro-conversions in order to achieve a higher overall conversion rate for each campaign.
If the lifetime value (LTV) of users is provided, the agent can then calculate the total revenue impact for each campaign.
