💼Use Cases

Primary Use Cases

Humanic can be used in two modes:

1. Broadcasts – Used to send a one-time email or a series of emails to a specific list. Common use cases include newsletters, product updates, webinar announcements, etc.

2. Lifecycle Campaigns – Designed to send personalized, behavior-driven email sequences to users based on their engagement stage, such as onboarding, adoption, re-engagement, and retention.

3. The four key Lifecycle Stages are:

1

Activation

The Segmentation Agent automatically creates micro-cohorts based on product usage patterns. You can further refine these groups using demographic or third-party enrichment data to drive more personalized activation strategies.

2

Adoption

Paid users are automatically segmented into their respective tiers by the Segmentation Agent. This enables tailored messaging for each paid segment, helping increase feature adoption and customer value.

3

Dormant

Users with no activity in the past 30 days (configurable) are classified as dormant. Targeted campaigns can then be triggered to re-engage these users more effectively.

4

Lapsed

Users with no activity for 90+ days (also configurable) are marked as lapsed. The platform enables automated campaigns to reawaken interest and bring these users back.