# Cohorts

Humanic increases activation and drive higher conversions by understanding and activating micro-conversions. 

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Cohorts are at the heart of understanding, visualizing and measuring micro-conversions. 
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Cohorts are organized in a hierarchy - Stages, Milestones and Cohorts.

#### Stages

* Top level of the hierarchy represents broad categories, often based on factors like pricing plans, geographic regions, or a combination. Ideally, each of these high-level groupings should contacin users with similar journeys.

#### MileStones

* Milestones represent intermediate steps in the user's successful journey. The Segmentation Agent utilizes product usage data to generate the milestone for each product for each stage. 

#### Cohorts

* User cohorts are organized by product milestones. Typically, there are 2/3 significant cohorts per milestone.

<figure><img src="/files/Ysv9pSBXjgVpIfwxXpV6" alt=""><figcaption><p>Dashboard with Stages, Milestones and Cohorts for easy visualization</p></figcaption></figure>


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