# Cohorts

Humanic increases activation and drive higher conversions by understanding and activating micro-conversions. 

{% hint style="success" %}
Cohorts are at the heart of understanding, visualizing and measuring micro-conversions. 
{% endhint %}

Cohorts are organized in a hierarchy - Stages, Milestones and Cohorts.

#### Stages

* Top level of the hierarchy represents broad categories, often based on factors like pricing plans, geographic regions, or a combination. Ideally, each of these high-level groupings should contacin users with similar journeys.

#### MileStones

* Milestones represent intermediate steps in the user's successful journey. The Segmentation Agent utilizes product usage data to generate the milestone for each product for each stage. 

#### Cohorts

* User cohorts are organized by product milestones. Typically, there are 2/3 significant cohorts per milestone.

<figure><img src="https://2273820434-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FrbIhacVcyuUret5XcsVA%2Fuploads%2FLtTlLhAgdRUB5GRoV8Q0%2FScreenshot%202024-06-21%20at%201.54.22%E2%80%AFPM.png?alt=media&#x26;token=9c122b4b-8063-4e07-83dc-66ed40f52146" alt=""><figcaption><p>Dashboard with Stages, Milestones and Cohorts for easy visualization</p></figcaption></figure>